Mumbai, India: The Face Shop, Korea’s leading skincare brand, has unveiled its latest campaign, “Glow Insurance,” featuring brand ambassador Khushi Kapoor. Conceptualised as a fresh, emotional take on bridal skincare, the campaign portrays Kapoor as the quintessential bridesmaid — one who ensures her best friend’s glow stays insured through every late night, dance rehearsal, and wedding ritual.
At the heart of this campaign lies the newly launched Bridal Glow Insurance Kit — a premium skincare set designed to protect, replenish, and radiate the bride’s natural glow.
About the Bridal Glow Insurance Kit
The Face Shop Bridal Glow Insurance Kit is specially curated to keep every bride’s radiance intact through the wedding season. It combines The Face Shop Rice & Ceramide Emulsion, Rice & Ceramide Cream, and The Therapy Vegan Sun Serum, offering complete hydration, nourishment, and sun protection — the perfect trio for a luminous bridal glow.
Products in Focus:
Rice & Ceramide Emulsion
A lightweight Korean moisturizer that lasts 3× longer than ordinary creams. Its non-sticky formula makes it perfect for daytime use, providing a glass-like, radiant, and brightened complexion.
Rice & Ceramide Cream
A deeply moisturizing cream enriched with rice and ceramide. Its soft, creamy texture hydrates intensely without greasiness, locking in lasting moisture for supple, glowing skin.
Therapy Vegan Sun Serum
A vegan-certified moisturizing sunscreen that delivers high UV protection with a dewy finish. The liquid-crystal emulsification technology ensures smooth absorption without any white cast — ideal for photo-ready, breathable skin.
About the Campaign
Through Glow Insurance, The Face Shop redefines bridal skincare as more than just routine — it becomes a ritual of reassurance. The campaign celebrates every bride’s journey and the friends who stand by her, ensuring her inner and outer glow stay radiant throughout.
Speaking about the campaign, Naina Suri, Head of Marketing at The Face Shop India, said:
“With ‘Glow Insurance,’ we wanted to go beyond traditional skincare communication and address a universal truth of weddings — the fatigue that can dim a bride’s natural radiance. This campaign with Khushi Kapoor beautifully captures The Face Shop’s promise of being a reliable skincare partner that insures every bride’s glow when it matters most.”
Khushi Kapoor, expressing her excitement, shared:
“I’m thrilled to be part of The Face Shop’s Glow Insurance campaign because it speaks to every bride’s reality. Playing the bridesmaid in this film let me express what true friendship and skincare support look like — protecting that glow from within. For me, The Face Shop’s products genuinely deliver trust and confidence.”
“I’m thrilled to be part of The Face Shop’s Glow Insurance campaign because it speaks to every bride’s reality. Playing the bridesmaid in this film let me express what true friendship and skincare support look like — protecting that glow from within. For me, The Face Shop’s products genuinely deliver trust and confidence.”
Why ‘Glow Insurance’?
Because every wedding season brings joy, stress, and sleepless nights — The Face Shop’s Glow Insurance Kit ensures your skin stays hydrated, nourished, and luminous through it all. From engagement to reception, your glow stays insured.
Explore the kit now: The Face Shop Bridal Glow Insurance Kit
